Hébert Haute parfumerie the canadian dream bottled

The Montreal Gazette Grand-Prix Insert, Diary of A Social Gal (June 2026) – “Perfume became my language, my way of expressing emotion and memory,” said fragrance connoisseur Claude André Hébert. His eponymous Montreal-based niche luxury line, Hébert Haute Parfumerie, has risen to esteemed international ranks in the world of curated, intentionally batched fragrances. Canadian-dreamy scents like Le Bûcheron (“The Lumberjack”) — boasting notes of Québéquois sugar pie, earth musk, and dampened wood — are now showcased at the famed Sens Unique in Paris, a ‘scent boudoir’ specializing in ultra-rare fragrances.

ICYMI, young fragrance connoisseurs abound thanks to TikTok. And Hébert has legendary status for bringing iconic perfume Angel to mass market in 1995 as Thierry Mugler’s commercial regional manager.

Now with his own line, Hébert is a master of small-batch precision. Considered craftsmanship, using bookish theory and sustainable approaches, has become the insider alternative to mainstream industrial fragrance production.

Each scent unfolds from a tailored narrative of impressions and memories woven together with olfactory poetry. The finest, responsibly sourced materials from historic origins in India, Italy, and France are then deepened through a long maceration process. Le Bûcheron is drawn from “men who measure their days by the swing of the axe, where sweat glistens amid balsam needles,” reads the label.

“It’s really for high-end people who understand it. Each fragrance needs to go with the personality exactly. You either connect with it or you don’t,” Hébert said. Like those we love most, the more profound the chemistry, the more magic.

Here I must confess: I’m in a campaign for Hébert Parfum’s Victoria, with notes of orange zest, berries, jasmine, rose, and cedar. Hébert’s inspiration was a blend of Queen Victoria and the women on Victoria Ave., where I bought it.

“She moves through life like a melody, each step a testament to her innate poise and cer-tainty,” the eau-de-toilet is described. I’d fallen for the aroma — and its siren story.

When natural-light photographer Vivian Doan snapped family portraits in my garden, she suggested holding a prop. I playfully went for the perfume. Hébert adored the photos and asked if I’d be his fragrance muse. I was flattered. “The coincidences are so real. I love it,” he said.

 

A Fab Fur Fete – Part One Meet The Fur-Flential Fur Mamas

AS THE PANDEMIC MADE ABUNDANTLY CLEAR, SOME OF OUR GREATEST ALLIES WERE OF THE PET VARIETY. HOW COULD WE NOT MAKE THEM STARS OF THIS REIGNITION EDITION? MY PARTNER IN BRINGING THIS FUR FEATURE TO LIFE, TASTEMAKER/LENSER CARRIE M., CARRIES US AWAY (IN THE BEST WAY) …

First up (oops furrrst) we meet a gaggle of powerhouse Social Gals, who like so many, derived much solace and comfort over the past two years (and still going!) from the unconditional affection and steadfast companionship of their devoted four-legged friends. As for the creativity and magic these savvy creators put out into the world, (bow) wowwww is the buzzword … Equipped with all kinds of enviable skill sets, each consistently makes the planet more interesting and beautiful with content worth seeking out and enjoying on the reg. Heck, don’t take our word for it. be sure to visit their inspiring platforms and let us know what you think.  (As for all the tips and tricks you’ll need for glorious fur fetes worthy of the presh pets, link here).

Special feature presented in collaboration with Maison Principale, featuring fashions from HOLT RENFREW OGILVY, ALAIN SIMON FLEURS and magical MOËT POURS.

HOW I TRIED TO REJECT KIM KARDASHIAN-STYLE MATERNITY DRESSING AND FAILED 

*Story appeared in Huffington Post Canada.

PreggoFashion2Fancy-dancy baby bumps are all the rage, especially among the celeb set. And when I first got pregnant, it felt like Kate, Kim et al. were staring me down from the grocery aisles. Goading me into joining the fun.

But nay, I thought in protest. Maternity fashion was vanity gone haywire. Yeah, yeah, I loved dressing-up more than pretty much everyone I knew, but suction tight maternity dresses and bikini-clad #babybump selfies seemed to be crossing a line. The message: Women should (should! Bwa-haw-haw!) look their best always–before and after their water broke.

So I had a revelation, “I am going to let myself go!”–for those nine months. I would allow my body to roar au naturel. Also, to help combat wasteful capitalism–which I myself was often guilty of–I refused to buy a whole new maternity wardrobe. I was bringing a new life into the world, after all. It was time to be practical, ethical. Maybe I’d purchase some elastic-waist jeans, leggings, a few tops, but that was it.

For a few months, I lived on as this low-maintenance person. I wore whatever fit in my closet. I felt, um, good. Relaxed. “No nausea,” I reported to anyone who’d listen, as if this reflected my even keeled psychological state.

But by month five even my husband’s button downs were splitting on me like sausage casings. Still, half-imagining myself to be practical, I decided to buy large sized normal pieces (read: non-maternity) that I could re-wear postpartum, say with a belt.

Sweats weren’t exactly versatile. Rather, I needed just a few key outfits that could work from day to night–especially night. A pink A-line dress, a white kaftan, and a silky maxi soon followed. I brought them to my tailor, since roomy regular clothes don’t quite fit the way proper maternity ones might. A slit here and a plunging neckline there guided the eye just so–as in, away from my swollen hips and legs, and the grim-reaper veins on my ankles and hands.

True, it was all a tad indulgent, but overall, my plan still erred on sensibility. Or so I told myself.
I wore my new white kaftan for my stroll to the coffee shop. Compliments ensued, from baristas, from people on the street. “Hey hot mama,” a passenger hooted out a car window.

Did you say “hot mama?” Far from offended, the praise went down better than my vanilla Frappuccino–a wild declaration for this pregnant chick to make. And though the tiny growing baby inside couldn’t hear their words, I imagined he or she was feeding off my buzz. And that was when it occurred to me: My low-maintenance days were probably over.

“Wow, you look lovely,” my husband nuzzled into my neck. I had on the kaftan again, since I only had three outfits. But this time I wore it with wedges. And I got a blow out. Because it was near-impossible to flip over for my hair dryer with my gut.

Oh, yeah! Full of hormones, and knowing that the numbers on my scale were dashing up the ranks, the flattery made me feel like I was a star of some kind–even if just the star of my own life. Finally. After nearly two decades of agonizing dating, all that studying and working and weighing my talents against a tanking market–then to at last to find my love, get married, I finally, finally became pregnant!

And I was fancy!

I stormed back to my genius tailor, Hussein Padar, with a new python maxi, a khaki tunic, two navy print dresses, another kaftan, and a red spaghetti strap number. I bought them mostly on sale, mostly online. A few were donated from friends. Et voila. After his strategic sewing, I had a made-to-measure maternity wardrobe. Here I come! I mean, here we come.

Yet with each decadent step forward, my guilt followed. It wasn’t so much about spending money, because I knew I’d re-wear most things post-partum. Rather, I felt like I was endorsing the position that expecting women couldn’t take a frump day–that regardless of their health, wealth, or state of mind, women had to be attractive at all times.

But did I need to be a sex object 24/7 to the horrors of my internalized Gloria Steinem (pre-Sanders women-bashing Steinem, that is)?

Um, apparently.

Because I loved the praise–especially since every other person seemed to wonder if I was carrying twins, which I wasn’t (“are you sure?”). And I wasn’t covering up my stomach with a muumuu as pregnant women did decades ago. Instead, I was felt like shining at 150-plus-plus-pounds and with a 40-plus-plus-inch waist. At age 30-something, yet. I was a soon-to-be mom, not a teeny twenty-something we’re led to believe is the pinnacle of beauty, and I felt terrific. Curvy.

Most importantly, I had this telekinetic belief that adorning my bump was introducing my growing baby to the splendors of life, like flowers and artwork.

PreggoFashion1

A second thought settled in: Maybe maternity fashion wasn’t the devil incarnate after all; maybe there was something glorious about all these proud mommies grooming themselves and their young to be — and trying to attract their mates, despite having already mated. And if this amounted to celebs flaunting bandage dresses and crop tops with their blossoming midriffs, so be it. All this excess could be evidence of a good thing. The best thing.

It was now obvious to me: #babybump signaled that a new rounder, more maternal beauty standard was finally en-vogue. I had to raise my half-filled champagne glass to that.

So, during my recent second pregnancy, it was time for my sequel performance. My costumes were pressed and ready to go. As I waddled about with my beach ball stomach that held my 10-lb baby.

“You’re HUMONGOUS!” they cried.

Oh yeah! Bring it on. I took plenty of pics this time.

SuzanneandSophiesevenandahalfmonths

–SUZANNE WEXLER

 

How I Became Obsessed With Maternity Fashion, Kim-Kardashian Style

*Story appeared in Huffington Post Canada.

 

Fancy-dancy baby bumps are all the rage, especially among the celeb set. And when I first got pregnant, it felt like Kate, Kim et al. were staring me down from the grocery aisles. Goading me into joining the fun.

But nay, I thought in protest. Maternity fashion was vanity gone haywire. Yeah, yeah, I loved dressing-up more than pretty much everyone I knew, but suction tight maternity dresses and bikini-clad #babybump selfies seemed to be crossing a line. The message: Women should (should! Bwa-haw-haw!) look their best always–before and after their water broke.

So I had a revelation, “I am going to let myself go!”–for those nine months. I would allow my body to roar au naturel. Also, to help combat wasteful capitalism–which I myself was often guilty of–I refused to buy a whole new maternity wardrobe. I was bringing a new life into the world, after all. It was time to be practical, ethical. Maybe I’d purchase some elastic-waist jeans, leggings, a few tops, but that was it.

For a few months, I lived on as this low-maintenance person. I wore whatever fit in my closet. I felt, um, good. Relaxed. “No nausea,” I reported to anyone who’d listen, as if this reflected my even keeled psychological state.

But by month five even my husband’s button downs were splitting on me like sausage casings. Still, half-imagining myself to be practical, I decided to buy large sized normal pieces (read: non-maternity) that I could re-wear postpartum, say with a belt.

But sweats weren’t exactly versatile. I needed outfits that could work from day to night–especially night. A pink A-line dress, a white kaftan, and a silky maxi soon followed. I brought them to my tailor, since roomy regular clothes don’t quite fit the way proper maternity ones might. A slit here and a plunging neckline there guided the eye just so–as in, away from my swollen hips and legs, and the grim-reaper veins on my ankles and hands.

True, it was all a tad indulgent, but overall, my plan still erred on sensibility. Or so I told myself.
I wore my new white kaftan for my stroll to the coffee shop. Compliments ensued, from baristas, from people on the street. “Hey hot mama,” a passenger hooted out a car window.

Did you say “hot mama?” Far from offended, the praise went down better than my vanilla Frappuccino–a wild declaration for this pregnant chick to make. And though the tiny growing baby inside couldn’t hear their words, I imagined he or she was feeding off my buzz. And that was when it occurred to me: My low-maintenance days were probably over.

“Wow, you look lovely,” my husband nuzzled into my neck. I had on the kaftan again, since I only had three outfits. But this time I wore it with wedges.

Oh, yeah! Full of hormones, and knowing that the numbers on my scale were dashing up the ranks, the flattery made me feel like I was a star of some kind–even if just the star of my own life. Finally. After nearly two decades of agonizing dating, all that studying and working and weighing my talents against a tanking market–then to at last to find my love, get married, I finally, finally became pregnant! And I was fancy!

I stormed back to my genius tailor with a new python maxi, a khaki tunic, two navy print dresses, another kaftan, and a red spaghetti strap number. I bought them mostly on sale, mostly online. A few were donated from friends. Et voila. I had a made-to-measure maternity wardrobe. Here I (we) come.

Meanwhile, with each clumsy, decadent step forward, my guilt followed. It wasn’t so much about spending money (I really did re-wear most things post-partum.). Rather, I felt like I was endorsing the position that expecting women couldn’t take a frump day–that regardless of their health, wealth, or state of mind, women had to be attractive at all times. But did I need to be a sex object 24/7 to the horrors of my internalized Gloria Steinem (pre-Sanders women-bashing Steinem, that is)?

Um, apparently.

Because I loved the praise–especially since every other person seemed to wonder if I was carrying twins, which I wasn’t (“are you sure?”). And I wasn’t covering up my stomach with a muumuu as pregnant women did decades ago. Instead, I was felt like shining at 150-plus-plus-pounds and with a 40-plus-plus-inch waist. At age 30-something, yet. I was a soon-to-be mom, not a teeny twenty-something we’re led to believe is the pinnacle of beauty, and I felt terrific.

Most importantly, I had this telekinetic belief that adorning my bump was introducing my growing baby to the splendors of life, like flowers and artwork.

PreggoFashion1

A second thought settled in: Maybe maternity fashion wasn’t the devil incarnate after all; maybe there was something glorious about all these proud mommies grooming themselves and their young to be — and trying to attract their mates, despite having already mated. And if this amounted to celebs flaunting bandage dresses and crop tops with their blossoming midriffs, so be it. All this excess could be evidence of a good thing. The best thing.

Ok, there was obviously an undercurrent of narcissism involved too. But better to focus on the positives, such as how #babybump signaled that a new rounder, more maternal beauty standard was finally en-vogue. I had to raise my half-filled champagne glass to that.

So, during my recent second pregnancy, it was time for my sequel performance. My costumes were pressed and ready to go. As I waddled about with my beach ball stomach that held my 10-lb baby (“You’re HUMONGOUS!” they cried), I bid adieu to guilt–and took plenty of selfies.